As an avid Korean makeup lover, bb creams and cc creams are nothing new to me. In fact, most Western versions disappointed me because they lacked the skincare aspect. Color options were slightly improved but formulations were mostly disappointing. When the it Cosmetics Your Skin But Better CC Cream SPF 50+ was released, I turned away. However, a glowing review from Emily Noel made me change my mind. Still slightly skeptical, I went with the travel size. After giving it several months of wear, I'm ready to share my thoughts!
{AT A GLANCE}
The it Cosmetics CC Cream fuses makeup and skincare. Claiming to offer full coverage without creasing or cracking in fine lines, it contains physical sunscreens only as well as various vitamins and botanical extracts for brighter, hydrated and smoother skin. This formula is paraben free for those concerned. it Cosmetics was recently acquired by L'Oreal and so may not be considered cruelty-free for some. In my case, I do consider in cruelty-free as long as they continue to not test either ingredients nor the finished products on animals during any stage of manufacturing AND do not sell in China.
Each full-sized bottle contains 1.08 fl oz/32ml for $38usd. That comes out to $35.19usd per oz. The travel sized bottle contains 0.4 fl oz for $15usd. That comes out to $37.50usd per oz. Pretty comparable since travel sizes usually come out to be more expensive than buying the full size. Shade range includes 5 colors but the travel sizes only come in two: Light and Medium. I have mine in Light.